A digipak is a type of packaging for CD's or DVD's which are typically made from cardboard or plastic. Holding the CD as well as visuals, a digipak can brand the artist and help promote the type of music the artist is portraying. Common conventions include list of songs, images of the artist and a brief description on the album and the album cover itself. The 2000s was the peak time for the selling of CDs as this was a time when artists could sell themselves easily and successfully. As a digipak is a bundle of information compressed into a small folder, it is important to have the curtail information on the front, like the Album title and artists name, whereas extra, less relevant information can be seen inside when explored. A digipak will typically include extra information that a CD wouldn't.
Examples:
Arctic monkeys


Titled 'Whatever people say i am' Arctic monkeys released this debut album in 2006. This was the bands way of trying to get across to their audience as who they are as a band which is portrayed through the man on the front cover of the album who is suppose to represent the band and how the band see themselves. This use of the average working class man reflects on the bands mentality of not thinking they are better than anyone else and that they are still able to connect with their audience. The use of the black and white is a key concept that AM use to define themselves and as the waves shown on the front cover is their signature symbol, it automatically shows who they are without having to write their band name on it. The use of the tones of grey reflect on the band and their depressing, dark songs which usually relate to love of life as a situation. Another feature that AM use is the idea of the cigarette being an addiction and their music being an addiction to their fans which connect them.
Gorillaz:



As visuals are important to the band, the booklet insert for the standard edition is unique as, instead of presenting the lyrics for the songs, they have visual representations of the lyrics due to the decision made by Albarn and Hewlett wanted the visual narrative to be more dominant.