Specific audience profiles

I researched different artists that have similar aspects to the artist our group is working with to get more of an idea about how they attract their target audiences.

Imagine Dragons  
Imagine dragons appeal to their target audience by talking and singing about relavent things that they retarget audience may be experiencing in their lives in which they can relate to. Their popular song 'Radio active' which one band member has said that 'It's a song about having an awakening; kind of waking up one day and deciding to do something new, and see life in a fresh way." which could appeal to a target audience who are beginning a new chapter in their life. e.g teenagers, University graduates (15-35). This relation to problems or situations many people face, mean that 'Imagine Dragons' as a band can keep their target audience closer to them and make them just more than a 'target' which is what we want our artist to portray, as a group. I chose to look at Imagine Dragons as they are similar to the artist we decided to go with. They have a similar vibe to them and use their appearance and assets to attract their target audiences to get the best responses.

 

As well as this, 'Imagine Dragons' are able to connect to a wider male audience as they have similarities to other bands such as Coldplay, fall out boy, Ed Sheeran and twenty one pilots. Imagine Dragons target audience are male and female which mean they have a broad range meaning they can either target one gender or both.

As far as the way they present themselves, as a collective, they wear dark colours which could target audiences who are into punk ect.

Alt- J 
Alt -J come under the genre Indie/alternative which is are the genres are group are focusing on with our artist 'Barde'.