Audience profile 1
David Wells
Age: (16-35)
David loves to spend his time wisely to make sure he balances his social life with his studies. He is a focused, well educated student who has ambition and goals in life. As far as music goes, it is his escape from reality and helps him stay mentally focused and healthy. In his second year of university, he has made a lot of close relationships and is always thinking about his family back home in London. As London is his hometown , he makes sure he visits frequently to catch up with home life. Fashion isn't very important to him as his self image isn't his main priority, however, he dresses casual to suit his state of mind to stay calm through every situation and makes sure he feels himself at all times. If he does decide to go shopping to make himself feel good about himself, he will be typically seen in H&M, Topman, Tkmax and Gap. (dressing to impress isn't in his priority list)
David loves Justin Timberlake, imagine dragons, Logic and 21 savage, he will listen to anything that he likes the sound of and which makes him feel involved and free. social media isn't very important to him as his self image isn't his main priority and tv is only a once a week thing for him as he doesn't like to be consumed by the media. Soundcloud and spotify as the on his home screen of his phone and top tabs on his laptop highlighting his frequent use of streaming music online.
Amander Elder
(16-35)
She is an independent individual who doesn't let anything stop her from achieving what she has her mind set to. As far as friends and family go, she puts them first and makes sure she is always available for their needs. Shopping to her is her way of expressing herself, especially fashion and her appearance. Amanda's favourite shops are Victoria secret, Miss selfridge, Topshop, Urban outfitters and online shops such as misguided and Asos. She has 3 close friends who she meets up with after college (she is studying Art, media and English literature) to discuss relationships, the future (she wants to be a journalist) and what their favourite person from love island is up to. Music is very important to her life as she enjoys editing videos for youtube videos. Amanda's favourite artists include Taylor Swift, Adele, Ed Sheeran and The killers who she looks up to highly and which she streams off Tubidy and spottily.
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