Andrew goodwin's theories of music videos

Goodwin's key aspects to the role of making a music video:

1. Music videos demonstrate genre characteristics 
2. Relationship between lyric and vocals 
3. Relationship between music and visuals 
4. Demands of record label: close ups of artist (their visual style)
5. Intertexual reference 
6. Voyeuristic treatment of the male or female body (sexualised) 

Purpose of a music video:

• Brand the artist 
• Expand and sell the artist 
• To entertain 
• Attract and entertain target audiences