Wednesday, 7 March 2018
Andrew goodwin's theories of music videos
Goodwin's key aspects to the role of making a music video:
- Music videos demonstrate genre characteristics
- Relationship between lyric and vocals
- Relationship between music and visuals
- Demands of record label: close ups of artist (their visual style)
- Intertexual reference
- Voyeuristic treatment of the male or female body (sexualised)
Purpose of a music video:
- Brand the artist
- Expand and sell the artist
- To entertain
- Attract and entertain target audiences
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