Final Digipak and feedback

The final design of our digipak I believe represents Barde in the best way possible to express who she is as an artist. The theme of orange/pink and green are evenly balanced throughout which add some colour and uniqueness. I think the website is an adaptation of the digipak as websites are more digitally advanced and give you a further insight of the artist and how to get more involved with them.

 
The balance of black and white on the digipak is in connection with the website as we have a few images that are black and white which add a raw tone. 

With the insert of this shoot of Barde below I think it expressed Barde's style and personality well with it being quite a unique and unusual set of photos. The randomness of the looking glass and flowers add quirkiness. 

From the feedback from someone who is interested in alternative genre, we were able to gain the right responses which would help us develop and alter when coming back to the digipak. We were able to create a successful piece in which portrays and reflects the genre well. I got to understand the good and not so good parts of our digipak and what we could develop and improve next time.

first draft website feedback

From the feedback from the survey asking people questions about the website, I was able to improve and change some things that completed the overall effectiveness of the site and how the public interact with it. 


From question 2 which was 'What didn't you like about the website?' the most common response was about the description on Barde as an artist and it being too vague. Also, there were some minor comments on some details that came automatically with the website that i forgot to remove. However, the feedback I received from my group and anonymous people helped me structure the website better. 

In the final question I was pleased to see that the genre that the audience thought was most prominent was alternative/ indie which is what my goal was. 

What I learnt from this feedback was more of what our audience want to see of an indie artist and what my ideas and design portrayed.

Website research

https://manager.bandsintown.com/



This website would have helped with the set up of the tour for our artist, however our group decided to make a poster instead because we thought it would be more affective and more straight to the point.

Flower and Magnifying glass shoot

Website design change

As i'm creating the website for Barde, i decided that the last website design wasn't up to standard so I changed the complete layout which is more her style of alternative, pop genre. The colours and theme are more modern and youthful which express Barde's personality more. The colours green and pink which my group decided on are highlighted more in this new idea. Adding to this, the website is more functional and interactive with a new feature that my old design didn't have, a 'merch' tab which is required. 
The font i decided to fix on, named 'Trend', i think represented Barde the most and went well with the whole theme of the website. The black background was always something i wanted to include because i believe it adds a modern, sleek look.





This image of Barde works really well with blending in with the background which i was really happy with as it looks seamless and it flows well. I also edited the photo to make sure the image's background was pure black so that it would blend in.

From this, what I learnt was that anything I do can be developed and improved through new ideas from others which I can take into consideration to improve myself as well as the products I make.

genre classnotes - Q1b

GENRE
What is genre?
The type - categorises what type

Identifying genre 
Mise-en-scene
Language
production techniques (editing, camera angles and movement, structure, filters, effects, sounds)
Narrative structures (linear, non-linear)
Symbolic codes (e.g cowboy hat)
Action codes (body language, hand gestures)

Genre for producers:
gives a pattern for construction, template
established audience- marketing
stars can associate themselves with a particular genre e.g Will Ferrell is known for a certain type of comedy
Fans of genre know the codes, don't have to always try and refer to the genre

Distributors
Clear channels for marketing and distribution
fans of genre can be persuaded
provides a structure for retail outlets



Theory 
Steal Neal 
'genre is a repetition with an underlying pattern of variations'
'difference is absolutely essential to the economy of genre'

• twisting the genre to make it more interesting 

Explore two ideas
how have you used overt (obvious) codes, iconography and techniques?
how have you made subtle changes to these genre expectations?


Repitition? Variations?

John Hartley 
"Genres are agents of ideological closure- they limit the meaning- potential of a given text"
Limits what you can be 
"The same text can belong to different genres in different counteries of times." - negative 
Limits what a music video could be - however it creates a framework

John Fiske 
Defines genre as 'attempts to structure some order into the wide range of texts and meanings that circulate in our culture for the convenience of both producers and audiences." - positive

Laura Mulvey 
The male gaze which objectifies women
promote their body aesthetic

Claude- Levi strausse 

Roland barthes