What is genre?
The type - categorises what type
Identifying genre
Mise-en-scene
Language
production techniques (editing, camera angles and movement, structure, filters, effects, sounds)
Narrative structures (linear, non-linear)
Symbolic codes (e.g cowboy hat)
Action codes (body language, hand gestures)
Genre for producers:
gives a pattern for construction, template
established audience- marketing
stars can associate themselves with a particular genre e.g Will Ferrell is known for a certain type of comedy
Fans of genre know the codes, don't have to always try and refer to the genre
Distributors
Clear channels for marketing and distribution
fans of genre can be persuaded
provides a structure for retail outlets
Theory
Steal Neal
'genre is a repetition with an underlying pattern of variations'
'difference is absolutely essential to the economy of genre'
- twisting the genre to make it more interesting
how have you used overt (obvious) codes, iconography and techniques?
how have you made subtle changes to these genre expectations?
Repitition? Variations?
John Hartley
"Genres are agents of ideological closure- they limit the meaning- potential of a given text"
Limits what you can be
"The same text can belong to different genres in different counteries of times." - negative
Limits what a music video could be - however it creates a framework
John Fiske
Defines genre as 'attempts to structure some order into the wide range of texts and meanings that circulate in our culture for the convenience of both producers and audiences." - positive
Laura Mulvey
The male gaze which objectifies women
promote their body aesthetic
Claude- Levi strausse
Roland barthes
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