forms and conventions of digipaks

DIGIPAK ANALYSIS 
Looking at 'Foster the people's digipak, being a similar genre to our artist I was able to reflect on some key aspects which we as a group could focus on in making our digipak successful and relevant.

This digipak representing foster the people as an indie genre through the unique illustration helps highlight that the group are this genre without doubt. The lack of colour with the pop of orange in certain areas reflect on the album name 'torches' alongside the connection with the bold, simplistic yet effective font with the black and white outlines of the illustration, helping to piece together the album cover, making it aesthetically pleasing to view.

Final website

The main page which the viewer first sees when the website is open is the album cover which is direct when you first enter the page to sell the product and to advertise the latest aspect added to the artist in which they have developed which may appeal more to their target audience.




As you scroll down on the homepage, you come across the 'store' (where you can buy merchandise) and 'gigs and shows' ( which gives you a poster with all of the dates and locations of the tour to see the artist live) links which take you to their separate pages on the website.




As you go right to the bottom, you come to a sign which pops up, giving you a preview of Barde's new single which has a link to the music video, however, the main page has an insert of the actual music video on it.




Right at the very bottom of the page is a subscription bar where you can get updates on the artist and keep up with their career.




The 'About' page is very simplistic yet has pops of colour going with out theme of pink and green. It includes basic, yet necessary facts about the artist and who Barde is in a nutshell.




The gallery page which consists of abstract images of the artist is aesthetically pleasing and adds to the overall tone and genre of the artist and her characteristics. This page adds to the connection between the viewer and the artist to add to the artists overall vibe.



On the tour page, there's a link to the tickets and a poster which includes the dates and locations of where to see Barde live to create interaction between artist and fan.



The behind the scenes page is just a little extra thing to get more insight to the way the artist creates her content to reach her target audience's needs and standards. It also contributes to the connection and realness of the artist and how she creates her work.
Added to this is the music videos clips which were inserted into the main video.



For merchandise which the shop page supplies, includes the main products which most artists include and sell to their fans to create a brand and advertising strategy. There are about 8 items which vary from t-shirts to badges with product details and prices. At the top right hand corner of the website is also a basket in which you can view the products you have added and how many items you have added which you can preview from any page you are on throughout the site.







Finally, the contact page which is the last gives the viewer any booking details which is mainly aimed at other companies if they are interested in the artist as well as images from Barde's instagram which you can follow through the link.